LG OLED 55″ Smart AI B4 4K

A masterpiece perfected by time-honed expertise Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights. alpha 8 AI Processor Definitive intelligence at its core The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail. Intelligence that refines the OLED experience AI Customisation Syncs with how you watch A picture tailored to your taste Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile. Intelligence that’s bright in any light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture Pro Insane realism with authentic charm AI Sound Pro Hear every detail of the soundscape Endless contrast creates infinite impact Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.